About us

We make it our mission to create flawless brand experiences for the people who drive your business: your employees and customers. Dedicated to future-proofing organisations, we achieve sustainable growth through human-centric transformations, data analytics and employee enablement. Supporting clients’ digital transformation efforts, we implement end-to-end integrated technology to enhance consumer experiences.

Our award-winning Learning Academy provides your teams with next practice skills through accelerated learning modes. Working with us you’ll be able to tackle current and future business challenges through experimentation and application – whatever your area of business.

Our values

We are always asking “Why?” Our endless desire to learn means we are constantly looking to enhance our performance with the latest thinking and knowledge.
Forever striving to serve our clients better, we intrepidly realise our goals and are confident in the pursuit of new opportunities, learning and propositions.
Integrity underpins every decision, interaction and detail. What people encounter, observe or feel over the course of their journey with us is at the heart of all we do, whether working directly with clients or developing solutions for their consumers.


"Working with New Metrics has been empowering, not just to myself as a professional but to my organization as a whole.The collective experience that is provided by New Metrics is dynamic, contemporary and fills the gaps in a unique way. They work with passion and sincerity and in no time, I felt they were all dear colleagues rather consultants"
Rasha Dawood, HR Manager, Al Mouj
"New Metrics has a team of knowledgeable, experienced and professional people that deliver great results"
Clive Hammond, CEO Mercedes Oman
"In any HR training initiative between a company and an HR consultancy firm, the key factor for success is the human dynamic between the trainer and the trainees. We had an excellent trainer for our 3 soft-skills sessions... which was just the right ingredient for a successful HR training program!"
Riad Mufleh, Managing Director - Mondi Oman LLC
"We have engaged New Metrics at Awasr to support our fast-growing business operation by creating a winning employee culture. The program has been a notable success as we have seen employees are aligned more closely to our mission and relationships between colleagues have improved, there is greater trust in the leadership team and employees are more open to sharing and collaborating. We are enjoying our partnership with New Metrics and appreciate their agility, expertise and determination to make the project a success."
Badriya al Ismaili, Head of HR - Awasr
“Bank Muscat, the flagship financial services provider in Oman has launched a Customer Experience transformation project across the bank and we are delighted to partner with New Metrics to take this forward. From the start, New Metrics have been able to truly understand our way of working and home in on our internal core strengths and capabilities to drive the project. The expert team's approach is extremely hands-on, immersive and focused on driving results by utilising the latest international customer experience approaches and tools. We look forward to a continued long-term partnership to build a future-proof customer experience strategy for the bank.”
Sheikha Al Farsi, Chief Strategy and Corporate Services Officer - Bank Muscat
“The New Metrics Team are knowledgeable, efficient and fast. They will do what they say and they’ll do it really well. We really enjoyed working with the New Metrics team.”
Nihal Hakeem Director, Digitisation & Customer Experience - Provis

Our partners

Whatever your focus, we work alongside global leaders to deliver world-class customer care and loyalty solutions, experience platforms and social technology to our clients.


Muscat, Oman

Office 24, Level 2, MIC Building, Al Khuwair Street, Al Khuwair, P.O Box 115, PC 104. Muscat, Sultanate of Oman

+968 9115 4980

Sun - Thur: 09:00-17:00

Dubai, UAE

Office 17, Building 16
Dubai Internet City
United Arab Emirates

+971 54 391 2662

Sun - Thur: 09:00-17:00

Join us

We are always looking to partner with like-minded consultants and industry experts who can bring value to our clients. If this sounds like you, get in touch.