Certified Digital Marketing Professional

Future-proof your career with the latest digital marketing skills needed to thrive in today’s fast-changing world.
Learn more

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How Strong Are Your Digital Skills?

How much do you know about digital marketing?  Take our free digital diagnostic and benchmark your skills against your professional competition.

How Strong Are Your Digital Skills?

How much do you know about digital marketing?  Take our free digital diagnostic and benchmark your skills against your professional competition.

Featured Course

DMI Pro

  • 30 hours
  • Study online
  • Global certification

DMI Pro is aimed at:

Traditional Marketers and Marketing Executives

Marketing Managers and Senior Management

Those responsible for developing a digital marketing strategy

Career Changers

Entrepreneurs

IT Managers

Small Business Owners

What will you learn?

By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage subscribers to plan and execute a successful email 
  • marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

Traditional Marketers and Marketing Executives

Marketing Managers and Senior Management

Those responsible for developing a digital marketing strategy

Career Changers

Entrepreneurs

IT Managers

Small Business Owners

Other Courses

Assess your current customer experience

  • Cultural readiness
  • Current strategy
  • CX initiatives
  • Organization Structure
  • CX maturity
  • Capabilities and resources
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Define your objectives – the “To be” state

  • Aspiration goals and objectives
  • Vision and mission for CX
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Map the journey to success

  • Identify gaps between “as is” and “to be” states
  • Develop road map for success
  • Prioritize objectives
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Design innovative solutions to delight customers

  • Design CX solutions
  • Customer personas
  • Journey mapping
  • VoC programs and metric systems
  • Process change
  • Digital transformation
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Man holding tablet - New Metrics

Engage your internal customers – the employees

  • CX training
  • Employee engagement
  • Cultural change
  • Coaching
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Industry Validated Content

All course content is reviewed and validated by the Digital Marketing Institute Industry Advisory Champions comprised of representatives from the world’s largest and most influential brands.  They are the industry. And they help to create courses which answer industry needs.

Stay Connected. Stay Relevant.

An exclusive network – free as part of your certification – delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

Membership is about staying connected. Connected to trends in industry. Connected to experts who can bring unique insights to your work. Connected to thousands of digital alumni around the globe. Connected to opportunities.

After initial certification, your student will also have 12 months access to DMI Membership – a unique and active digital marketing community enjoying:

  • Constantly updated and relevant practical and thought lead content and resources
  • High-quality digital tool kits
  • A career zone with access to the latest industry news
  • Additional short courses and our ever-popular webinar series.

Start Your Digital Marketing Journey